If you are using AI tools to write content, these are notes you cannot ignore. The company announced changes to its search algorithm to reduce sites that “feel like they were created for search engines instead of humans.”
The search king made the announcement in a blog post last Tuesday. Google says it will start restricting AI-generated content created solely for the purpose of tricking its systems and ranking high in Google Search — a change that could have a big impact on results searches that we see online.
According to Google, this change involves search algorithm improvements to its core ranking system and is more complex than regular updates. These changes will affect three types of content or abuse, as Google calls it, the most notable of which is automated content. This includes content created by AI Generative.
“This update involves refining some of our core rating systems to help us better understand whether sites are useful, have a poor user experience, or feel like they are made for search engines instead of humans,”
Elizabeth Tucker, director of product management at Google, said in the announcement. “We believe these updates will reduce the amount of low-quality content on Search and increase traffic to high-quality, useful sites.”
While the blog itself doesn’t mention Generative AI by name, a Google spokesperson told in an email that the updates directly address “low-quality AI-generated content created to attracts clicks but that doesn’t add much initial value.”
Tucker said Google hopes that the new changes will contribute to improving its search ranking system, reducing low-quality and unoriginal content in its search results by 40% .
Personally, this is a necessary step for Google to improve the quality of content on the Internet. AI tool users need to pay attention to creating useful and quality content for readers, instead of just focusing on optimizing for search engines.
