Automotive technology is making incredible strides and innovations, and BMW has once again demonstrated its breakthrough with its latest concept, the color-changing car – BMW iVision D.
This futuristic car is not simply a means to get from point A to point B; it’s also a way for you to express yourself on the road in a whole new way. How?
By changing its exterior color using advanced e-ink technology, providing up to 32 different colors to suit your mood.
Unveiled at the 2023 Consumer Electronics Show, the BMW iVision D represents the convergence of powerful design, cutting-edge technology and practical sustainability.
Named “D” for its promise of a digital experience, this mid-range flagship uses e-ink technology, similar to what is found on tablets and devices. e-reader, to change its appearance is just a click away.
But beyond just its attractive beauty, iVision D brings practical benefits, especially in terms of sustainability.
In hot climates, the ability to switch to light colors can significantly reduce the need for air conditioning, as light colors reflect sunlight instead of absorbing it.
Conversely, during cold months, dark colors help retain heat, enhancing energy efficiency and comfort for drivers and passengers.
However, what really sets the iVision D apart is the backing from celebrity Arnold Schwarzenegger. Selected as the car’s brand ambassador, Schwarzenegger brings his confidence, emphasizing the car’s futuristic appeal and dismissing concerns about the integration of artificial intelligence.
His endorsement underscores the iVision D’s position at the cutting edge of automotive technology, bridging the gap between science fiction and reality.
Although for the time being, iVision D remains a BMW research and development project, it offers a fascinating glimpse into the future of automotive design and functionality.
As the lines between technology and transportation continue to blur, concepts like iVision D usher in a new era of sustainable, personalized driving experiences.
Although BMW does not have an official roadmap for iVision D, this is a testament to the company’s commitment to sustainable technological innovation.
As car lovers eagerly await its debut on the road, one thing is clear: the future of driving is becoming brighter or perhaps, more colorful than ever.
